Toilet paper giant tries Facebook ad campaign

by
Stacey Vanek Smith
Apr 24, 2012 Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.

Mid-day Extra: Going brown to go green

Interview by
Adriene Hill
Jan 25, 2012 Why would consumers want to reach for brown napkins over white if they are both made of recycled paper?

Going soft on us

by
Lori Stassi
Sep 22, 2008 Times are rough, but researchers at Georgia Pacific's Innovation Institute in Neenah, Wis., have come up with a way to bring a little bit of...

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