Nov 1, 2012 Every bit of public data -- housing, employment, consumer spending -- changes how voters feel about the state of the nation -- and about their own well-being.
Oct 25, 2012 Gallup's national daily tracking poll gained some attention this past week. Some critics say the poll, which shows a solid lead for Governor Mitt Romney, is out-of-step with other national polls that indicate the race is much closer.
Oct 25, 2012 Not everything in the economy hinges on who wins in November. Whether it's President Obama or President Romney -- we're predicting three things are certain by 2016.
Oct 24, 2012 Normally negative GOP spending groups show softer side of Mitt
Oct 24, 2012 Population gains turned Loudoun County from red to purple.
Oct 23, 2012 PBS NewsHour's Hari Sreenivasan explains how campaigns are using data to influence what shows up on your computer screen and on your doorstep.
Oct 23, 2012 One researcher uses Google to track which voters are likely to go to the polls and the candidate they'll choose.
Oct 23, 2012 How effective is Obama's 22-page booklet as a marketing tool?