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Marketplace.org

The Greenwash Brigade wraps: What's changed in three years?

by
Jo Easton
Aug 22, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...

Is the Energy Star critique throwing the baby out with the bathwater?

by
Janne K. Flisrand
Mar 29, 2010
You heard the news about the GAO report on Energy Star. (Scroll down to March 5.)...

Found on my desk: a greenwashing overview from a new magazine

by
Janne K. Flisrand
Mar 29, 2010
There's a somewhat new school at the University of Minnesota: the Institute on the Environment (IonE). They're publishing a magazine, Momentum,...

I am the Lorax and I speak for the...coal?

by
Jim Nicolow
Feb 2, 2010
Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...

Mini Me Mini Green Vaio

by
Heidi Siegelbaum
Feb 1, 2010
Sony recently released its spiffy new W mini series Vaio notebook which has a green keypad frame. I know. You would be reasonable to assume a gre...

A business guide to preventing greenwash

by
Jim Nicolow
Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...

The "G" in GM is for green?

by
Jim Nicolow
Jul 13, 2009
The AP reports that General Motors has emerged from bankrupcy ready to "go green."...

Monsanto pulls public radio into its greenwash

by
Heidi Siegelbaum
Jun 26, 2009
American Public Media has been getting flogged recently by some of its listeners, the environmental website Grist, and others online for accepting...

Random act of greenness or a job well done?

by
Richard Core
Jul 25, 2008
KB Home has announced it will commit to a new set of environmental standards in its housing developments, including making all of its new...

Is KB Home commiting a "random act of greenness"?

by
Jim Nicolow
Jul 25, 2008
Joel Makower reflects upon the evolving definition of greenwash in a recent post titled, "How Bad is Greenwashing, Really?" He explains how...

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