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America's next top model? You
Stacey Vanek Smith Jun 10, 2013
Brands are trying to "get real" by soliciting and posting pictures of customers in their ads.
ABC hopes to score with LeBron and company in the NBA Finals
Raghu Manavalan Jun 6, 2013
Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
A Father's Day gift for the dad who has (and eats) everything
Kai Ryssdal Jun 5, 2013
How does Oscar Meyer spell Father's Day? B-A-C-O-N
What the #%*$ did that ad just say? (Video)
Sally Herships Jun 4, 2013
We’re hearing a lot of bleeping in ads these days. It may be a crude, but smart, strategy for some companies.
Did targeted advertising fail Facebook advertisers?
Sabri Ben-Achour May 29, 2013
Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
Why Nielsen isn't watching the cord-cutters
Ben Johnson May 15, 2013
How cord-cutters are impacting TV ad revenue.
Bring on the baby bloopers and family fiascos
Sally Herships May 14, 2013
"America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
Five baby bloopers and cute pet videos used to sell
Margaret Aery May 15, 2013
From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
Yearning for the days when we were all disengaged consumers
Beth Teitell May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
When an ad isn't enough, brands create their own content
Stacey Vanek Smith May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
