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Facebook offer: Pay $2 to promote your posts

by
Sally Herships
May 14, 2012
As Facebook looks for new sources of revenue, it targets users who may want more attention and better placement for their posts.

Brad Pitt becomes first Chanel No. 5 spokesman

by
Kai Ryssdal
May 11, 2012
The Marketplace staff offer their takes on what his commercials will be like.

Online TV grabs for ad dollars

by
Stacey Vanek Smith
May 3, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.

Mayor pulls anti-gay ads from London buses

Interview with
Stephen Beard
Apr 13, 2012
In Britain's capital today, the mayor blocked an anti-gay group from putting ads on London buses.

Stove Top woos year-round stuffing eaters

by
Sally Herships
Apr 9, 2012
Stove Top stuffing launches new advertising campaign: Stuffing is not just for Thanksgiving any more.

Tiger Woods still a winner for advertisers

by
Sally Herships
Apr 9, 2012
The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.

Indebted students see their face as their fortune

by
Stephen Beard
Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.

Madison Avenue’s new advertising lords

by
Stacey Vanek Smith
Mar 26, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?

Tracking ad consumption online and off

by
Jennifer Collins
Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.

What's missing from 'The Hunger Games' ads

Interview by
David Brancaccio
Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.

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