Feb 19, 2013 Microsoft is launching a $30 million ad campaign today to promote Outlook.com -- a new product meant to compete with Internet-based email systems like Google Inc.’s Gmail.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Feb 7, 2013 New "Scroogled" campaign raises questions about the efficacy of attack ads in the commercial realm.
Feb 5, 2013 Founder Michael Dell, equity firm Silver Lake Partners, and Microsoft are taking the Texas-based company off the market in an effort to make the company more agile, and hopefully, more profitable.
Feb 4, 2013 As Dell explores going private, Microsoft is an interested investor. It needs computer companies that focus on Windows-powered machines.
Jan 30, 2013 A protocol that lets musical instruments talk to and trigger one another turns 30 years old today. MIDI is still used by the likes of dance-punk band !!!. It’s inventor Dave Smith explains its use. A new version of Microsoft Office turns purchasers into subscribers. And, the IRS has had a Tumblr for months, but it’s just now getting noticed.
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Jan 29, 2013 What's the return on investment from a $4 million Super Bowl ad buy?
Jan 25, 2013 Twitter new acquisition, Vine, allows users to share short videos. And, privacy advocates are demanding Skype be more transparent about what data it shares with the government.
Jan 23, 2013 Microsoft could chip in as much as $3 billion to the buyout of computer maker Dell, why U.S. firms are stashing foreign cash in American banks, and the second-most popular tourist destination in Florida is not what you think.