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What's missing from 'The Hunger Games' ads
David Brancaccio Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Comedian Marc Maron on the Limbaugh controversy
Marc Maron Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Facebook treats brands like they're people
John Moe Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Generation C: A new demographic label for marketers
Kai Ryssdal Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Purina dog food nabs Pedigree spot at Westminster
Sally Herships Feb 15, 2012
The Westminster Kennel Club dog show dropped longtime sponsor Pedigree, saying its pet adoption theme turned off audience.
Product placement gets the red carpet treatment
Kai Ryssdal Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Facebook ads going mobile
Marc Sanchez Feb 6, 2012
Hooray for interesting advertisements! Or something!
An open (Face)book
Stacey Vanek Smith Feb 3, 2012
Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
What’s up with Superbowl commercials?
Marc Sanchez Jan 31, 2012
More importantly, what's this football game that keeps interrupting them?
