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Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
That water from your shower? It could water your garden
David Weinberg Jan 14, 2013
Homeowners can directly recycle water from showers or washing machines by installing what are known as greywater systems, which divert wastewater to mulch beds in the yard.
TV advertisers learn to cope with DVR
Jeff Tyler Jan 9, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Brands amp up their Generation X appeal
Eric Molinsky Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
GE's CTO Mark Little on tech leaps in 2013, and 2012's Christmas Netflix outage
Ben Johnson Dec 27, 2012
General Electric's chief technology officer Mark Little talks about leaps forward in energy efficiency in the new year, and we breathe a sigh of relief after a brief Netflix outage.
The Street of Eternal Happiness: China's 'Mad Men'
Rob Schmitz Jan 3, 2013
In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Are mobile ads finally bringing in the bucks?
Jeff Horwich Dec 18, 2012
The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Jewelry chains fight over clearest, brightest diamonds
David Weinberg Dec 17, 2012
Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Viral ads grab more Internet eyeballs
Dan Bobkoff Dec 13, 2012
Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Small company SodaStream bets big on Super Bowl ad
Jeff Tyler Dec 10, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
