Jan 4, 2013 Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Dec 27, 2012 General Electric's chief technology officer Mark Little talks about leaps forward in energy efficiency in the new year, and we breathe a sigh of relief after a brief Netflix outage.
Jan 3, 2013 In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Dec 18, 2012 The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Dec 17, 2012 Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Dec 13, 2012 Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Nov 30, 2012 An effort to build the Western Hemisphere's largest seawater desalination plant faces a crucial test today, as San Diego's regional water agency votes on whether to buy all the water the plant would make.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.