Pages
Why Nielsen isn't watching the cord-cutters
Ben Johnson May 15, 2013
How cord-cutters are impacting TV ad revenue.
Bring on the baby bloopers and family fiascos
Sally Herships May 14, 2013
"America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
Five baby bloopers and cute pet videos used to sell
Margaret Aery May 15, 2013
From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
Yearning for the days when we were all disengaged consumers
Beth Teitell May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
When an ad isn't enough, brands create their own content
Stacey Vanek Smith May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Spanish ad has a secret message only kids can see (video)
Daryl Paranada May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
The risks of making online ads
Mark Garrison May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Twitter edges closer to TV with advertising deal
Stacey Vanek Smith Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Digital billboards: Public service in Boston, public nuisance to other cities
David Weinberg Apr 22, 2013
On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
Farmers vs. cities in the war for water
Adriene Hill Apr 11, 2013
Water laws in the West often give priority to whose who used a water source first, often farmers. Farmers in New Mexico are fighting to regain their place at the head of the line.
