Aug 5, 2013 A new device tells athletes more about the sports they play.
Jul 30, 2013 What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 29, 2013 The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.
Jul 29, 2013 The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Jul 25, 2013 As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Jul 23, 2013 No more kids' meals at Taco Bell, as fast food chain targets a different audience.
Jul 22, 2013 Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Jul 19, 2013 Vanderbilt still has the poorest attendance record in the Southeastern Conference even though it’s coming off its best season in a century.