May 15, 2013 How cord-cutters are impacting TV ad revenue.
May 14, 2013 "America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
May 15, 2013 From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
May 13, 2013 Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?
May 10, 2013 Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
May 10, 2013 The quest for engaged consumers is relentless (and annoying) in the new advertising world.
Stacey Vanek Smith
May 9, 2013 TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
May 6, 2013 Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
May 6, 2013 In her new book, Jennifer Keishin Armstrong takes a look at Mary Richards and the rest of the gang from the WJM newsroom and the real-life people behind the "Mary Tyler Moore Show."