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Digital billboards: Public service in Boston, public nuisance to other cities
David Weinberg Apr 22, 2013
On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
NASA trailer to be shown before 'Star Trek: Into Darkness'
Ben Johnson Apr 2, 2013
The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
How much TV money does March Madness make?
Stephen Dubner Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
How much is a Facebook 'like' worth to your business?
David Brancaccio Feb 28, 2013
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
BallCam gives ball's-eye view of football field
David Brancaccio Feb 28, 2013
You've heard of a bullseye. What about a ball's-eye? A Carnegie Mellon post-doc student and Japanese researchers have come up with a way to get smooth video from inside a spinning football.
Block that pop-up! Why mobile ads don't work
Jeremy Hobson Feb 27, 2013
As ads shrink to fit our mobile screens, are they still effective?
What to eat on your artisan bike in Brooklyn? Soup!
David Weinberg Feb 22, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Twitter buys Bluefin, gets into ad tracking
Will Oremus Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
The Oreo Super Bowl tweet: 'Lightning in a bottle'
Kai Ryssdal Feb 4, 2013
Oreo's use of Twitter during the Super Bowl was well played, but not easily duplicated.
Twitter shines as lights go out at Superdome
Jim Burress Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.
