Aug 29, 2013 In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.
Aug 29, 2013 The National Football League has agreed to pay $765 million to settle a lawsuit with over 4,000 former players over head injuries.
Aug 27, 2013 The popular football video game turns a quarter-century old; but is the Madden Curse still intact?
Aug 26, 2013 A new app for Google Glass measures pupil dilation in reaction to advertisements.
Aug 14, 2013 One brand of hummus is hoping to appeal to more male consumers across the U.S.
Aug 14, 2013 What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Aug 5, 2013 A new device tells athletes more about the sports they play.
Jul 30, 2013 What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 29, 2013 The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.