Jan 29, 2013 What's the return on investment from a $4 million Super Bowl ad buy?
Jan 25, 2013 You can get odds on more than the score and game play during the Super Bowl. These proposition bets, or prop bets, let you wager on everything from the Super Bowl going into overtime, to Beyonce's hairstyle at halftime.
Jan 24, 2013 The 49er QB looks to trademark the name of his signature move, but is it worth it?
Jan 15, 2013 Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Jan 11, 2013 Space is becoming a popular theme for advertisers.
Jan 9, 2013 Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Jan 7, 2013 The National Hockey League and its players union have come to a deal to end their nearly four-month lockout. A shortened season could begin as soon as next week.
Jan 7, 2013 College football fans paid a variable price for the right to buy a championship game ticket based on their team's chances to win a slot.
Jan 4, 2013 Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?