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Tiger Woods still a winner for advertisers
Sally Herships Apr 9, 2012
The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.
Indebted students see their face as their fortune
Stephen Beard Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
American Airlines bankruptcy could void union contracts
Bill Zeeble Mar 26, 2012
The parent company of American Airlines wants more concessions from unions, or it'll push to cancel existing labor contracts.
Madison Avenue’s new advertising lords
Stacey Vanek Smith Mar 26, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Tracking ad consumption online and off
Jennifer Collins Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
What's missing from 'The Hunger Games' ads
David Brancaccio Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Comedian Marc Maron on the Limbaugh controversy
Marc Maron Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Facebook treats brands like they're people
John Moe Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Generation C: A new demographic label for marketers
Kai Ryssdal Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Romney pushes right-to-work in Michigan
Jennifer Guerra Feb 24, 2012
Michigan is a state known for its unions. But Mitt Romney says employees should be able to opt out of mandatory union dues.
