Pages
How much is a Facebook 'like' worth to your business?
David Brancaccio Feb 28, 2013
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
BallCam gives ball's-eye view of football field
David Brancaccio Feb 28, 2013
You've heard of a bullseye. What about a ball's-eye? A Carnegie Mellon post-doc student and Japanese researchers have come up with a way to get smooth video from inside a spinning football.
Block that pop-up! Why mobile ads don't work
Jeremy Hobson Feb 27, 2013
As ads shrink to fit our mobile screens, are they still effective?
What to eat on your artisan bike in Brooklyn? Soup!
David Weinberg Feb 22, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Twitter buys Bluefin, gets into ad tracking
Will Oremus Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
The Oreo Super Bowl tweet: 'Lightning in a bottle'
Kai Ryssdal Feb 4, 2013
Oreo's use of Twitter during the Super Bowl was well played, but not easily duplicated.
Twitter shines as lights go out at Superdome
Jim Burress Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.
The Super Bowl: Pizza's biggest payday of the year
David Lazarus Feb 1, 2013
Domino's Pizza expects to sell over 11 million slices of pizza on Superbowl Sunday. What do stores do to prepare for this? David Lazarus went to a Domino's to take a look.
Super Bowl ad flops
Dan Bobkoff Feb 1, 2013
Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Place your Marketplace prop bets
Millie Jefferson Feb 4, 2013
Gamblers don't just bet on who will win the Super Bowl, bookmakers also collect proposition bets for the game, wagering on things like how Beyonce will style her hair during the halftime show. Those bets don't have to be limited to sports -- for instance: How many times will Kai Ryssdal say "Marketplace" on Friday's show? Place your bets now.
