Jan 7, 2013 College football fans paid a variable price for the right to buy a championship game ticket based on their team's chances to win a slot.
Jan 4, 2013 Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Dec 31, 2012 Terminated NFL coaches often resurface elsewhere in the league... along with a fat paycheck.
Jan 3, 2013 In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Dec 18, 2012 The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Dec 17, 2012 Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Dec 13, 2012 Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Nov 26, 2012 Texas A&M quarterback Johnny Manziel is a national phenom, but his "Johnny Football" nickname has sparked a legal battle over naming rights.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.