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Why Nielsen isn't watching the cord-cutters
Ben Johnson May 15, 2013
How cord-cutters are impacting TV ad revenue.
Bring on the baby bloopers and family fiascos
Sally Herships May 14, 2013
"America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
Five baby bloopers and cute pet videos used to sell
Margaret Aery May 15, 2013
From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
Making sports more exciting can mean...more danger
Gigi Douban May 10, 2013
Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
Yearning for the days when we were all disengaged consumers
Beth Teitell May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
When an ad isn't enough, brands create their own content
Stacey Vanek Smith May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Spanish ad has a secret message only kids can see (video)
Daryl Paranada May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
The risks of making online ads
Mark Garrison May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
NFL draft is less art, more science: A how-to guide
David Gura Apr 25, 2013
Big data competes with gut instinct in determining how multimillion dollar contracts are meted out in the NFL draft.
Twitter edges closer to TV with advertising deal
Stacey Vanek Smith Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
