Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Feb 4, 2013 Oreo's use of Twitter during the Super Bowl was well played, but not easily duplicated.
Feb 4, 2013 A dark moment in football history is turning out to be a bright spot for social media.
Feb 1, 2013 Domino's Pizza expects to sell over 11 million slices of pizza on Superbowl Sunday. What do stores do to prepare for this? David Lazarus went to a Domino's to take a look.
Feb 1, 2013 Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Feb 4, 2013 Gamblers don't just bet on who will win the Super Bowl, bookmakers also collect proposition bets for the game, wagering on things like how Beyonce will style her hair during the halftime show. Those bets don't have to be limited to sports -- for instance: How many times will Kai Ryssdal say "Marketplace" on Friday's show? Place your bets now.
Jan 31, 2013 There's still time to score tickets to this Sunday's Super Bowl. And this year, you're in luck: Ticket prices have gone down, way down -- to a relatively low $1,000.
Jan 31, 2013 Super Bowl tickets for sale at -- relatively -- low prices and a Chinese firm is approved to buy a U.S. electric car battery company.
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.