Mar 21, 2013 The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Mar 14, 2013 The people’s carmaker has said it wants to be the biggest auto company in the world, but to do that, Volkswagen must first figure out the U.S. market.
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Feb 4, 2013 Oreo's use of Twitter during the Super Bowl was well played, but not easily duplicated.
Feb 4, 2013 A dark moment in football history is turning out to be a bright spot for social media.
Feb 1, 2013 Domino's Pizza expects to sell over 11 million slices of pizza on Superbowl Sunday. What do stores do to prepare for this? David Lazarus went to a Domino's to take a look.