Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Nov 28, 2012 The Obama administration is using #My2K to raise awareness about middle-class tax increases.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Nov 8, 2012 For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Oct 31, 2012 Companies walk a fine line between compassion and commercialism when it comes to disasters.
Oct 29, 2012 MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Oct 24, 2012 From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Oct 11, 2012 The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Stacey Vanek Smith
Oct 8, 2012 Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.