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Wine in a box? Soup in a pouch? A brief history
Katie Long Feb 21, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
What to eat on your artisan bike in Brooklyn? Soup!
David Weinberg Feb 22, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Why President's Day sales don't picture Ronald Reagan
Sarah Gardner Feb 18, 2013
Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Look, up in the sky ... a gold mine in space?
Jim Burress Feb 15, 2013
Asteroids like the one that flew by Earth on Friday could hold a treasure trove of precious metals.
Twitter buys Bluefin, gets into ad tracking
Will Oremus Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Facebook earnings expected to show mobile ad growth
Tracey Samuelson Jan 30, 2013
As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
So, do Super Bowl ads really work?
Tracey Samuelson Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Coke fights a new consumer battle: Obesity
David Weinberg Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
TV advertisers learn to cope with DVR
Jeff Tyler Jan 9, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
