Mar 20, 2012 Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Mar 16, 2012 The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Mar 9, 2012 NASA's budget is scrutinized by Congress, igniting debate over the direction of the space agency.
Mar 5, 2012 The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Mar 1, 2012 Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Mar 1, 2012 Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Feb 27, 2012 Mars researchers are meeting with NASA today to figure out if there's a way to pay for future trips to the red planet.
Feb 24, 2012 Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Feb 24, 2012 The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.