Mar 29, 2012 Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Stacey Vanek Smith
Mar 26, 2012 “Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Mar 22, 2012 The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Mar 20, 2012 Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Mar 16, 2012 The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Mar 9, 2012 NASA's budget is scrutinized by Congress, igniting debate over the direction of the space agency.
Mar 5, 2012 The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Mar 1, 2012 Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Mar 1, 2012 Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.