Jul 11, 2012 Congressional critics say the recruiting money used to sponsor sporting events like Stewart-Haas Racing could be spent more effectively.
Jul 5, 2012 Tattoo giveaways are cropping up as the latest trend in brand marketing. Unlike free T-shirts or hats with brand images, in this case the logo stays -- forever.
Stacey Vanek Smith
Jun 26, 2012 Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Jun 21, 2012 Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.
Jun 15, 2012 Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
Jun 12, 2012 The social giant may use more ads, better ads or perhaps a way for users to make money as well.
Jun 7, 2012 Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
Jun 7, 2012 It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
May 31, 2012 General Motors announced today a major Chevrolet sponsorship deal with the popular English soccer team, Manchester United.