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Interview: Donald Rumsfeld

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Advertising to a digital generation

Interview by
Kai Ryssdal
Jan 13, 2012
Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.

CES: Ad agencies invade the geek playground

by
Jennifer Collins
Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.

The psychology of 'price anchoring'

Interview by
Tess Vigeland
Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.

Not exactly aiding relief

by
Scott Tong
Jan 4, 2012
Popular online ads for famine victims don't benefit actual famine victims.

Mid-day Extra: Why we think "best of" lists are the best

Interview by
Jeremy Hobson
Dec 23, 2011
The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?

A sponsored Facebook News Feed

by
Marc Sanchez
Dec 21, 2011
Because if there's one thing the internet needs is more ads.

Space harpoon!

by
Marc Sanchez
Dec 15, 2011
Space harpoon? Space harpoon!

China bans primetime TV ads

by
Rob Schmitz
Nov 29, 2011
The government in China has decided to ban all advertisements on primetime TV in the coming year, leaving foreign companies who have invested millions without an outlet.

Audubon Society hopes to fly high with rebrand

by
Adriene Hill
Nov 24, 2011
So, how to appeal to a new generation of bird watcher? The Audubon Society goes for a rebrand.

We three kings need to help each other

by
John Moe
Nov 9, 2011
Microsoft, AOL, and Yahoo! [announced an advertising partnership yesterday](http://online.wsj.com/article...

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