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So, do Super Bowl ads really work?
Tracey Samuelson Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Coke fights a new consumer battle: Obesity
David Weinberg Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
TV advertisers learn to cope with DVR
Jeff Tyler Jan 9, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Brands amp up their Generation X appeal
Eric Molinsky Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
The Street of Eternal Happiness: China's 'Mad Men'
Rob Schmitz Jan 3, 2013
In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Are mobile ads finally bringing in the bucks?
Jeff Horwich Dec 18, 2012
The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Jewelry chains fight over clearest, brightest diamonds
David Weinberg Dec 17, 2012
Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Viral ads grab more Internet eyeballs
Dan Bobkoff Dec 13, 2012
Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Small company SodaStream bets big on Super Bowl ad
Jeff Tyler Dec 10, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
