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Kids don't realize ads are ads
John Moe Apr 22, 2011
The Journal of Advertising has published a study about how kids perceive online advertising. Short answer: they don't. Kids were found not to make...
Billboard of tomorrow will recognize you, target you
John Moe Apr 18, 2011
A New York company is raising money with the intent of building smart billboards. The company, Immersive, is working on a system where a camera...
Online advertising passes print
John Moe Apr 14, 2011
Not that we needed many more indicators of the trend in print but pixels are raking in more money than ink, according to a new report by the...
Amazon offers cheaper ad-supported Kindle
John Moe Apr 12, 2011
The new model will cost $114, that's 25 bucks off the current price. It goes on sale May 3rd. The ads will appear as screen savers and as small ba...
Can't pay your mortgage? Get your house painted as a billboard
Bob Moon Sep 21, 2011
If you're looking for a sure way to alienate your neighbors, a fledgling advertising firm based in Southern California just launched this...
Decorah eagles become stars
John Moe Apr 4, 2011
Now that the whole Charlie Sheen celebrity/reality brainmelt thing has kind of run its course, we need new stars at which to gawk. So millions of...
Advertisers now changing their minds about "do-not-track"
John Moe Mar 31, 2011
The Wall Street Journal reports today that some ad agencies are now embracing a ...
Google pushes hard on NFC
John Moe Mar 28, 2011
The Wall Street Journal reports that Google is in heavy negotiations with MasterCard and Citigroup to bring near field communications (NFC)...
EU may limit what keywords advertisers can buy
John Moe Mar 25, 2011
A top adviser to an EU court is recommending that advertisers be prevented from buying ad keywords of their competitors' names on Google and other...
Viral video hoax part of a sneaky marketing campaign
John Moe Mar 17, 2011
Here's one of those "this is the world we live in now" stories. A few days ago there was this video making the rounds online that appeared to show...
