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The force behind VW's Super Bowl ads
Kai Ryssdal Feb 1, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
A look at 2012's Super Bowl ads
Fiona Ng Feb 2, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
Justin Timberlake goes golfing with Callaway
Eve Troeh Jan 25, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.
What advertisers are learning about you online
John Moe Jan 23, 2012
A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
AFL-CIO takes the 'union' out of the ads
Elizabeth Wynne Johnson Jan 20, 2012
The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
How much should I spend? Well, show me a number first.
Tess Vigeland Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Advertising to a digital generation
Kai Ryssdal Jan 13, 2012
Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.
Mid-day Extra: How football games help travel agencies
Jeremy Hobson Jan 12, 2012
According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.
CES: Ad agencies invade the geek playground
Jennifer Collins Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.
The psychology of 'price anchoring'
Tess Vigeland Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
