Feb 1, 2012 What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
Feb 2, 2012 Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
Jan 25, 2012 The ubiquitous global superstar tries to rebrand one of golf's biggest names.
Jan 23, 2012 A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
Elizabeth Wynne Johnson
Jan 20, 2012 The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
Jan 16, 2012 Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Jan 13, 2012 Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.
Jan 12, 2012 According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.
Jan 10, 2012 For marketers this year, the Consumer Electronics Show is the place to be.