Stacey Vanek Smith
Apr 23, 2013 Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Apr 22, 2013 On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
Apr 2, 2013 The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Jan 29, 2013 What's the return on investment from a $4 million Super Bowl ad buy?