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How much is a Facebook 'like' worth to your business?
David Brancaccio Feb 28, 2013
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Block that pop-up! Why mobile ads don't work
Jeremy Hobson Feb 27, 2013
As ads shrink to fit our mobile screens, are they still effective?
What to eat on your artisan bike in Brooklyn? Soup!
David Weinberg Feb 22, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Twitter buys Bluefin, gets into ad tracking
Will Oremus Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Facebook earnings expected to show mobile ad growth
Tracey Samuelson Jan 30, 2013
As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
So, do Super Bowl ads really work?
Tracey Samuelson Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Coke fights a new consumer battle: Obesity
David Weinberg Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
TV advertisers learn to cope with DVR
Jeff Tyler Jan 9, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Brands amp up their Generation X appeal
Eric Molinsky Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
