Jul 17, 2014 Branding is about logos and slogans, yes - but it's also about scent.
Jun 13, 2014 A list of favorite brands of fathers confirms every male stereotype.
May 12, 2014 Xerox. Aspirin. Cellophane. Escalator.
May 7, 2014 New media once again upends traditional media.
May 8, 2014 Despite backlash to their "Real Beauty" ad campaign, Dove is the best perceived brand by mothers in the U.S..
Apr 28, 2014 Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
Nov 13, 2013 As the president's pick to lead the Federal Reserve, Janet Yellen, is considered a "dove" in the sometimes arcane parlance of monetary policy. But what does that mean?
Oct 28, 2013 A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Oct 18, 2013 Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.