Jan 9, 2013 Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Jan 4, 2013 Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Jan 3, 2013 In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Dec 18, 2012 The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Dec 17, 2012 Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Dec 13, 2012 Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Nov 8, 2012 AT&T is making a big investment in its digital network -- and signaling its original, and extremely reliable, copper-wire system is on the way out.