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How do you pay the bills?
Paying for Public Radio has always been a complicated arrangement, in which we depend upon the support of many partners and, somehow, the bills get paid.  The partners include public-spirited corporations who want to associate themselves with the "quality act" which is public radio; foundations whose mission and values coincide with those of public radio; listeners who become "members" of their public radio stations; and, increasingly rarely, governments (federal, state and city) and universities and school boards which own and operate public radio stations.  Without all of the partners, the delicate balance of public radio's funding cannot be maintained. Marketplace encourages you to become a member of the public radio station where you hear our program.

• 88% of public radio listeners have a more positive opinion of a company when it supports public radio.
• 62% of public radio listeners agree that a sponsor on public radio is more credible.
• 80% of public radio listeners say that when price and quality are equal, they prefer to buy products from a company that supports public radio.

Source: Jacobs Media Research 2003