Sponsor Us

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National Underwriting Team for Marketplace. 

  • - Marketplace programs programs reach more than 9 million weekly listeners.*
  • - Marketplace  programs air in all top markets and cover 95% of the country.
  • - Our listeners include business leaders, informed citizens and savvy investors.
  • - Our listeners trust Marketplace for timely, relevant coverage.
  • - Marketplace listeners are twice as likely to consider your product than commercial radio listeners.**

Our National Underwriting team will tell you how you can connect with Marketplace's more than 9 million listeners.  Click here to learn about sponsoring Marketplace.


Sponsorship on public radio is called underwriting. Underwriting allows companies to associate themselves with the high-quality service and credibility of public radio. Underwriting is both image-enhancing and motivates public radio listeners to support public radio's underwriters. Paying for Public Radio has always been a complicated arrangement, in which we depend upon the support of many partners.  The partners include public-spirited corporations who want to associate themselves with the quality and reputation of public radio; foundations whose mission and values coincide with those of public radio; listeners who become members of their public radio stations; and, increasingly rarely, governments (federal, state and city) and universities and school boards which own and operate public radio stations.  Without all of the partners, the delicate balance of public radio's funding cannot be maintained. Marketplace encourages you to become a member of the public radio station where you hear our program.


Marketplace is produced and distributed by American Public Media (APM), in association with the University of Southern California. The Marketplace portfolio of programs includes Marketplace with Kai Ryssdal, Marketplace Morning Report with Jeremy Hobson, Marketplace Money, and Marketplace Tech Report with David Brancaccio.  Marketplace programs are currently broadcast by more than 500 public radio stations nationwide across the United States and are heard by more than 9 million weekly listeners. The programs focuses on the latest national and international business news, the global economy, and wider events linked to the financial markets. The only national daily business news program originating from the West Coast, Marketplace is noted for its timely, relevant and accessible coverage of business, economics and personal finance.     


*  Source: Arbitron Nationwide DMA P12+, Fall 2011 (and Spring 2011), two-survey average.

** Source: Harris Interactive research 2011.

Short description: 
Learn how you or your organization can sponsor or underwrite Marketplace programs from American Public Media.