Marketplace for Wednesday, November 28, 2012

Episode Teaser Image 
Episode Description 
President Obama is asking Americans to speak out about the fiscal cliff and middle class tax cuts by using the hashtag #My2k on Twitter -- but how much influence can a hashtag have? In the wake of news that Jeff Zucker could soon lead CNN, we dissect how the news channel has been doing. Britain's government has set a minimum price for alcohol to help combat excessive drinking. Freakonomics Radio's Stephen Dubner talks about pro bono economics. And in the last part of our series on Walmart and labor, a look at how organized labor is trying to hold marquee retailers responsible for the low-wage workers who move their goods.

Left, right or center: Time for CNN to rethink its brand

On the verge of hiring former NBC head honcho Jeff Zucker, cable news expert Gabriel Sherman thinks it's time for CNN to do a branding exercise.
Posted In: cnn, cable news, Jeff Zucker, Fox News, MSNBC, media

British government wants booze price hike

Faced with the costs of alcoholism and alcohol-related crime, Britain's government wants to introduce a mandatory minimum price for alcohol. Cheap drink is believed to cost the country billions of dollars each year.
Posted In: Britain, alcohol

Obama tries a hashtag to avoid the fiscal cliff

The Obama administration is using #My2K to raise awareness about middle-class tax increases.
Posted In: hashtag, Twitter, marketing, fiscal cliff, Barack Obama

Free-conomics: Economists go pro bono

Economists are a notoriously self-interested bunch. But one British outfit is giving away its services.
Posted In: economists, Charity

Conference switches lucrative for college teams

University of Louisville shifts to the ACC, the latest conference shift in college sports.
Posted In: Sports, college sports

Warehouse 'permatemps' push Walmart accountability

Protests put Walmart in the public eye, and legal strategy targets Walmart as industry giant.
Posted In: Walmart, low-wage, permatemp, subcontracting, warshouse

Tolkien's estate battles over 'Hobbit' rights

The issue isn't "Hobbit" action figures and merchandise, but intangible uses like a Hobbit ringtone.
Posted In: copyright, merchandising, film, The Hobbit

Google users get 'Scroogled' in Microsoft's new ads

Microsoft's Bing is doing all it can to gain market share from Google.
Posted In: Google, bing, Microsoft

Music from this show

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Hold On (Instrumental) [Explicit]
Mo Money Mo Problems (Featuring Mase & Puff Daddy)
The Notorious B.I.G.
Local Natives
For a Few Dollars More
Will T. Bear
David Byrne & St. Vincent

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