Marketplace for Thursday, May 28, 2009

Episode Description 
Marketplace for Thursday, May 28, 2009

Investment bankers: CIA wants you

The CIA is recruiting investment bankers and other Wall Street types. If they can pass a few hurdles, the financial whizzes will work on tracking economic threats to national security. Steve Henn reports.
Posted In: Jobs

Loss may swish away Kobe-LeBron ads

If the Cleveland Cavaliers are bounced out of the NBA playoffs, Nike and Glaceau VitaminWater are out of luck. The brands have been hyping a Kobe Bryant-LeBron James match-up. Joel Rose reports on why advertisers love a good rivalry.
Posted In: Sports

Celeb tweets help push Anvil to success

Claude Brodesser Akner, L.A. bureau chief for Advertising Age, talks with Kai Ryssdal about how heavy metal band Anvil managed to rock its way to the top through a documentary and support from a cable channel, celebrities and Twitter.
Posted In: Entertainment

Diagnosis for Mass. health care: Pricey

Since Massachusetts reformed its health care system in 2006, it's achieved almost universal insurance coverage. But a new study says the overhaul is being undermined by rising costs and other issues. Janet Babin reports.
Posted In: Health

Why Time Warner-AOL merger failed

Time Warner and AOL are calling it quits, ending a disastrous partnership. Bob Moon reports on why this media marriage didn't work out.
Posted In: Mergers and Acquisitions

What Chrysler needs after bankruptcy

Just a month after it filed for bankruptcy, Chrysler is wrapping up the proceedings -- much sooner than most observers anticipated. But now comes the hard part. Amy Scott reports.
Posted In: Auto

Music from this show

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Giant Panda
Metal On Metal
L'Espionnage Pomme De Terre
U R Here
Boom Bip

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