Marketplace for Thursday June 19, 2014
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The World Cup is taking steps to provide more commercial breaks for advertising. How does advertising work in a giant sporting event that features continuous play except for halftime and flops? Plus, American Apparel's board of directors forced out CEO and founder Dov Charney. It's the latest parting with a problematic CEO, from Men's Wearhouse to Groupon. What calculations and strategy are used when it's time to dump your company's founder? Also, JK Rowling’s new book “The Silkworm” is out today. Amazon is in a dispute with Hachette, her publisher, and has removed pre-order buttons for her book and those of other Hachette authors from its site. Walmart and some independent booksellers are taking advantage by promoting the books heavily and offering big discounts. We look at their strategy.
Posted In: microchips, auctions
The first integrated circuit was estimated to sell for $1 million.
Posted In: J.K. Rowling, Amazon, Books
Independent book stores promote Hachette titles to win business away from Amazon.
Posted In: World Cup, advertising, business of sports
There aren't as many breaks for 30-second puppy ads.
Posted In: Iraq, refugees
Humanitarian organizations have found it difficult to raise money for victims of the conflict in Syria. Now, a growing crisis in Iraq adds more vulnerable people.
Marketplace Datebook for Friday, June 20, 2014
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