Marketplace Marketplace

with Kai Ryssdal

Marketplace for Thursday June 19, 2014

The World Cup is taking steps to provide more commercial breaks for advertising. How does advertising work in a giant sporting event that features continuous play except for halftime and flops? Plus, American Apparel's board of directors forced out CEO and founder Dov Charney. It's the latest parting with a problematic CEO, from Men's Wearhouse to Groupon.  What calculations and strategy are used when it's time to dump your company's founder? Also, JK Rowling’s new book “The Silkworm” is out today.  Amazon is in a dispute with Hachette, her publisher, and has removed pre-order buttons for her book and those of other Hachette authors from its site. Walmart and some independent booksellers are taking advantage by promoting the books heavily and offering big discounts. We look at their strategy.

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Marketplace® is your liaison between economics and life. Noted for timely, relevant and accessible coverage of business news across both audio and digital platforms, Marketplace programs are heard by more than 12 million weekly listeners. This makes the Marketplace portfolio the most widely heard business or economic programming in the country.