The big Hollywood studios don't make most of their money at the ticket window. The big ka-ching is at the DVD rental counter. And those home video revenues keep climbing. Up ten percent last year alone, according to the Motion Picture Association of America. Revenues from movies shown on TV went up ten percent as well. Theatrical revenues, however, slipped a percent. Numbers like these are forcing studios to rethink how they package the movie experience. But none has gone quite as far as a small, private entertainment company. It's hooked up with Oscar winning director Steven Soderbergh. Marketplace's Tess Vigeland tells us they intend to turn Tinseltown on its ear.