Marketplace PM for June 7, 2005
When it comes to acknowledging gays and lesbians, Main Street has been a bit slower than Madison Avenue. Blaine Branchik says that advertisers for <em>Will & Grace</em> and <em>Queer Eye</em> are nothing new — that gay marketing has been around for more than a hundred years.
While Hollywood worries about drop-offs at the box-office, a study out today offers some advice: skip the gunplay and the sex. Marketplace's Tess Vigeland reports.