Marketplace for Friday, February 24, 2012
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The number of Americans with a college education is on the rise, but how do we compare to the rest of the world? Bloomingdale's introduces a loyalty card for its shoppers. We look at the future for minority workers in the postal service as it continues to downsize. The state of Louisiana continues to attract multi-million-dollar film productions thanks to tax credit incentives. And Kai Ryssdal talks to digital marketing executive Ian Shafer about Generation C -- hyper-connected Americans.
Posted In: advertising, marketing, Millennial Generation, Generation C
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?