02/24/12
Marketplace for Friday, February 24, 2012
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Episode Description:
The number of Americans with a college education is on the rise, but how do we compare to the rest of the world? Bloomingdale's introduces a loyalty card for its shoppers. We look at the future for minority workers in the postal service as it continues to downsize. The state of Louisiana continues to attract multi-million-dollar film productions thanks to tax credit incentives. And Kai Ryssdal talks to digital marketing executive Ian Shafer about Generation C -- hyper-connected Americans.
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College grads reach new high
For the first time, more than 30 percent of American's have at least a bachelor's, according to the Census Bureau. But there is a growing racial gap between the haves and have nots.
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Bloomie's new calling card
Taking its cue from grocery stores and drug stores, Bloomingdale's will offer a loyalty card that is not tied to a store credit card. The cards go to shoppers, but the department store chain may reap the biggest rewards.
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Generation C: A new demographic label for marketers
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
1
Letters: Office morale, FMLA and Greek yogurt
Going over listeners' responses to past broadcasts. This week: Whether head-in parking is a sign of better office morale, more on the Family and Medical Leave Act and fans of Greek yogurt.
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Postal Service layoffs will hit minorities
Working at the post office has long been a way for African-Americans and others to rise up to the middle class. But at least 35,000 USPS jobs will soon be lost.
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Louisiana film investment could win Ocscar gold
Like most states, Louisiana wants to capture some of Hollywood's production business. An Oscar-nominated film from Shreveport may provide the ticket.
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Romney's wife drives 'a couple of Cadillacs'
Two, actually. And he drives a Mustang and a Dodge pickup.
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Weekly Wrap: Greece and the American recovery
Reviewing the week's headlines on Wall Street. This week: Doubts over the Greek bailout plan, the Dow hitting 13,000 and the American recovery.
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