Marketplace Marketplace

with Kai Ryssdal

Marketplace for Friday, Aug. 8, 2008

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From this Episode

Business

Firm gets good results from bad ideas

General Mills introduced Dunk-A-Balls cereal in 1994 under the Wheaties name. The cereal, with basketball-shaped puffs that encouraged kids to play with their food, wasn't the slam dunk General Mills hoped for.
www.x-entertainment.com / Arbor Strategy Group
Life

Safeway expands organic brand's sales

A customer browses the fruit and vegetable section at Safeway's "Lifestyle" store in Livermore, Calif.
Justin Sullivan/Getty Images
Business
Passengers wait in line to check-in for their flights at O'Hare Airport International Airport in Chicago.
Scott Olson/Getty Images

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About the Show

Marketplace® is your liaison between economics and life. Noted for timely, relevant and accessible coverage of business news across both audio and digital platforms, Marketplace programs are heard by more than 12 million weekly listeners. This makes the Marketplace portfolio the most widely heard business or economic programming in the country.