Marketplace for 7/29/13 - Mad men to math men
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Big Data has changed advertising, which led to the big merger in the ad business over the weekend. Advertising is all about reaching consumers with hyper-targeted ads; it's less about "connecting" with them using sentiment and emotional messaging. The guys with the numbers win, and everybody from Google to Coca-Cola has their own numbers now. Also, Amazon says it is hiring 5,000 new full-time workers for its fulfillment centers. The jobs pay 30 percent above average retail wages. So then, the question is: Is working at a fulfillment center a "good" job?
Posted In: surveillance, privacy
New York Magazine writer Kevin Roose spent a day trying to live completely surveillance-free.
Posted In: China, Shanghai
Marketplace China Correspondent Rob Schmitz wraps up his year-long series about the people on a single street in Shanghai - Changle Lu, or The Street of Eternal Happiness. He revisits two people to find how they're achieving their 'Chinese dreams.'
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