Marketplace for 7/29/13 - Mad men to math men

Episode Teaser Image 
Episode Description 
Big Data has changed advertising, which led to the big merger in the ad business over the weekend. Advertising is all about reaching consumers with hyper-targeted ads; it's less about "connecting" with them using sentiment and emotional messaging. The guys with the numbers win, and everybody from Google to Coca-Cola has their own numbers now. Also, Amazon says it is hiring 5,000 new full-time workers for its fulfillment centers. The jobs pay 30 percent above average retail wages. So then, the question is: Is working at a fulfillment center a "good" job?

Cutting government waste by crunching the numbers

What if you could apply the same techniques to government spending that investment advisers use to pick stocks? A Pew-MacArthur report looks at how states are using cost-benefit analysis.
Posted In: Iowa, public policy

Kevin Roose tries living surveillance-free for a day

New York Magazine writer Kevin Roose spent a day trying to live completely surveillance-free.
Posted In: surveillance, privacy

Chinese dreamin' on the Street of Eternal Happiness

Marketplace China Correspondent Rob Schmitz wraps up his year-long series about the people on a single street in Shanghai - Changle Lu, or The Street of Eternal Happiness. He revisits two people to find how they're achieving their 'Chinese dreams.'
Posted In: China, Shanghai

The supply and demand of pound puppies

An export route has developed along the eastern seaboard with an unlikely commodity: homeless pets.
Posted In: pets, dogs, animals

Is a job at Amazon a 'good job'?

Amazon is hiring 5,000 new full-time workers at its fulfillment centers.
Posted In: manufacturing, Jobs, Unemployment, Amazon, Amazon.com

Forget Mad Men -- the math men are in charge

Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Posted In: advertising, marketing, big data

Help wanted: Instagram skills required

A new study shows requirements for social media skills are up from just last year.
Posted In: social media, instagram, Twitter

Music from this show

Click below to purchase songs from this show through our Amazon affiliate.

Someone Great
LCD Soundsystem
Lower the Heavens
The Donkeys
Out Of My Head (Feat. Trey Songz)
Lupe Fiasco
Miss Poopie
Jimmy McGriff
Md2 [Explicit]
Mammut project

Browse the show calendar