Marketplace Tech

with Ben Johnson

Marketplace Tech for Friday, July 18 2014

First up, Andrew Frank, an analyst at Gartner, on Google earnings. Then, a new study from Columbia Business School says three quarters of mobile phone ads have no impact. So what about the 25% of ads that people actually pay attention to? What a little nudge from your phone might actually get you to buy. Finally, how well have you kept up with the week in tech news? Julia Turner, who was just named editor-in-chief of Slate.com, joins us to play Silicon Tally, our weekly quiz on the week in tech.

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About the Show

Marketplace Tech®, hosted by Ben Brock Johnson, tackles the business behind the technology that’s obsessing us and changing our lives. With the listener in mind, this weekday segment examines everything from video games and robots to consumer protection and space travel.