Marketplace Tech for Friday, July 18 2014

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Episode Description 
First up, Andrew Frank, an analyst at Gartner, on Google earnings. Then, a new study from Columbia Business School says three quarters of mobile phone ads have no impact. So what about the 25% of ads that people actually pay attention to? What a little nudge from your phone might actually get you to buy. Finally, how well have you kept up with the week in tech news? Julia Turner, who was just named editor-in-chief of Slate.com, joins us to play Silicon Tally, our weekly quiz on the week in tech.

Pop up ads lack impact

Mobile phone ads work best for practical items like cars and refrigerators.
Posted In: mobile ads, mobile devices, advertising

Silicon Tally: The coolest cooler

How well have you kept up on this week's tech news?