Marketplace Tech for Wednesday, September 4, 2013
We all know about the data being collected on us by advertisers while we're online. Serving us ads that are more relevant to our interests? Sure, great. But take the amount of data - and what companies can do with it - to the extreme. Maybe your smart fridge tells a food company when you turn into a Cookie Monster, and suddenly you get a text from a cookie company. There are plenty of possibilities.
We all know about the data being collected on us by advertisers while we’re online. Serving us ads that are more relevant to our interests? Sure, great. But take the amount of data – and what companies can do with it – to the extreme. Maybe your smart fridge tells a food company when you turn into a Cookie Monster, and suddenly you get a text from a cookie company. There are plenty of possibilities.
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