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Marketplace Tech for Thursday, January 16, 2014

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Episode Description 
A Ford executive recently whipped up controversy when he said the carmaker knows when drivers of its cars break traffic laws. Ford's CEO later said that Ford doesn't -- and won't -- track cars. He also called for better privacy laws as cars add new location-based technology. And a new study from Georgia Tech looks at how words you use can determine whether your Kickstarter campaign reaches its goal.

Planning a Kickstarter campaign? Avoid these words

A new study shows that certain words and phrases do a bad job at getting you the money you need.
Posted In: kickstarter

What do our cars know about us?

Ford's CEO got in some hot water after his comments about Ford cars collecting data on drivers worried some consumers. What are the emerging privacy issues we should be thinking about when it comes to new car technology.
Posted In: Ford, big data, cars