❗Help close the gap: We still need to raise $40,000 by the end of March. Donate now
Marketplace Tech Report for Tuesday, March 20, 2012
Mar 20, 2012

Marketplace Tech Report for Tuesday, March 20, 2012

HTML EMBED:
COPY

YouTube is proving to be increasingly influential in this year's presidential campaigns. YouTube videos differ from political ads in a couple of crucial ways -- make a spot on YouTube and it can be up and running within minutes and pretty much for free; plus, videos you see on a computer screen are likely to be more positive and friendly than the attack ads you’d see on television. Also, a better system for online security, and the return of NetZero.

Segments From this episode

Candidates use YouTube to rally, not persuade

Mar 20, 2012
Forget pricey TV spots. Political campaigners turn to YouTube for free and fast distribution of their political ads.

YouTube is proving to be increasingly influential in this year’s presidential campaigns. YouTube videos differ from political ads in a couple of crucial ways — make a spot on YouTube and it can be up and running within minutes and pretty much for free; plus, videos you see on a computer screen are likely to be more positive and friendly than the attack ads you’d see on television. Also, a better system for online security, and the return of NetZero.

The future of this podcast starts with you.

Every day, the “Marketplace Tech” team demystifies the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.

As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.

Support “Marketplace Tech” in any amount today and become a partner in our mission.