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Marketplace Tech Report for Tuesday, July 10, 2012

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British Airways is getting some flak from privacy watchdogs about its new Know Me program. The airline will create a little database about business class and first class passengers, including photos from Google images and information gathered during previous flights -- things like the seat or drink you prefer or if you like an extra blanket. Plus, social media can be great, helping us stay in touch with loved ones who are far away.  But researchers at the University of Salford in the U.K. found social media is also making us feel bad.

Your usual extra pillow, Ma’am? British Airways mines passenger data

British Airways is getting some flak from privacy watchdogs about its new Know Me program. The company will create a little database about business class and first class passengers, including photos from Google images and information gathered during previous flights -- things like the seat or drink you prefer or if you like an extra blanket.
Posted In: British Airways, data mining