11/22/07
Marketplace Morning Report for Thursday, November 22, 2007
Episode Description:
Marketplace Morning Report for Thursday, November 22, 2007
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Avoiding subprime, but not charity
Since Goldman Sachs has managed to evade a lot of the market trouble caused from subprime, they're giving back with a new billion-dollar charitable fund. Amy Scott reports it's also an effective way to avoid criticism.
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How to make it smell like a sale
Retailers know consumers can't negotiate with their nose when it finds something it likes. Lisa Napoli talks to Rachel Herz, author of "The Scent of Desire," about how some stores are using smell to seal the deal.
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Revving up the retail rumor mill
You may be lucky enough to find a good deal tomorrow when you risk the chaos at the stores, but some people found their bargains online as long as two months ago. Andrew Phelps tells us how.
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The Xmas that stole Thanksgiving
While many don't have to worry about the dreaded annual shopping rush until tomorrow, some are gearing up by pumping out the Christmas spirit today. Alisa Roth explores the advance on the next holiday.
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Reheating the pot for business
To stay competitive in the fierce world of coffee, Maxwell House is freshening up with new marketing tricks, including juicing up a fresh slogan. Dan Grech reports.
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What really happened at that first dinner?
For Americans who want to know the real story behind what started Thanksgiving, Plimoth Plantation in Plymouth, Mass. recreates a Pilgrim village. And Steve Tripoli reports that business is making history.
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A novel business idea spells success
Jera and Brad Deal turned an inventive letter-hunting game with their daughter into a multimillion-dollar family business. Sean Cole paid them a visit and found the world around him full of letters.
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