Marketplace Morning Report®

with David Brancaccio

Marketplace Morning Report for Monday, November 5, 2012

Shut out for months by political commercials, businesses face more pain when they can resume local TV ads: High rates due to pent-up demand. On Election Day, exit pollster Edison Research will divert resources from largely predictable states to swing states, 'where the news is.' Two swing voters in Virginia battleground district, Loudoun County, explain what got them to commit.

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Elections
The race among the news media to be first to declare states for President Obama or Governor Romney will be intense. And yet, accuracy is also important. How will news organizations balance the two for tomorrow's big night?
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About the Show

Marketplace Morning Report®, hosted by David Brancaccio, kicks your weekday off right. Now a regular segment on NPR’s Morning Edition®, it’s a dash of news to go with that first cup of coffee. Get a global perspective on what’s making the business news headlines, airing up to five times each morning.